Analytics Redesign
One of Tiled's key value propositions is that interactive microapps built in the platform are backed by analytics. However, the initial version of Tiled analytics was built for a specific type of user: sales teams at large organizations. As Tiled grew and added more customers with different use cases and business needs, its analytics needed to rescale to match.
Key pain points:
What we called "analytics" surfaced a combination of overall data on content usage and recent viewer activity in a way that didn't clearly address any specific users needs. As we began research on how analytics was used, we discovered that different groups needed very different pieces of information. This challenged our assumption that we needed to unify desktop and mobile app: instead, we decided, we needed to bring clearer structure and information hierarchy to create a mobile interface geared towards sales conversations and a desktop interface built to understand high level data.
We mapped out the pieces of information we needed to show and which users would care about them to determine how to block out the Analytics vs Activity sections. These would be unified by the design of the session, which would be the only point show in both sections, and would link microapp analytics to share activity. We also determined that Analytics, at least at this point, could only appear in the desktop app, since users who most need it rarely used the mobile version.
